The phrase of the year 2020 was “The New Normal”, which was thrown around in gay abandon to recall and describe everything that happened during the time we all stayed indoors to keep ourselves safe from the raging pandemic outside. For businesses, the “New Normal” was going digital overnight. Everyone, from your neighbourhood café to your favourite apparel store, from your milkman to your gym, started offering their “online services”.But many failed unfortunately or couldn’t keep up with the teething issues because they never followed a process and fulfilled the must haves for any business to start their online shop. If you’re among those who’re still contemplating on it, then this is going to provide you more clarity and a focus on getting your shop online.

BUILD THE BRAND

Some of the wildly popular brands you see online today weren’t overnight superstars online. They worked on building their identity, a relatability with their name, logo and products and services to the target audience.

WHY, YOU ASK?

Because taking a relatively unknown brand online with nothing to recall, is like jumping into water without a life jacket. So before you take the plunge, ensure you have the following boxes ticked A brand name, something which signifies the philosophy or service it offers.

A logo, for people to recall and form a connect with it, wherever we see it. For example, all of us can recall the logos of Skullcandy headphones, Ray Ethnic apparels, and Café Coffee Day cafes.

CHOOSE YOUR PLATFORM

Once you’ve set up your brand, the next step is to find the right platform to sell your products and services. But before you make your final decision on which platform to go with, you must go through the essential features it offers and if it ticks all the boxes for your brand.

client because our studies and research have shown that people tend to shop and explore more while on the move, on their smartphones. Hence it is important that the platform is mobile and tablet friendly.

Secondly, the platform must be able to integrate the various payment gateways and processors without any hitch.

The platform must come with its own inventory management feature so that you don’t have to shuffle through multiple spreadsheets every day.

And lastly, it must be able to sync with the many social media stores like Facebook Shop, Instagram Shop and Google Business.

For first time businesses who may or may not have much knowledge about code, Shopify is the way to go, thanks to its easy to set up procedures.

If you’re looking to add a shop feature to your WordPress website, the go with the WooCommerce plugin. And for business that deal in large quantities of sales, BigCommerce is what we’d suggest.

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The phrase of the year 2020 was “The New Normal”, which was thrown around in gay abandon to recall and describe everything that happened during the time we all stayed indoors to keep ourselves safe from the raging pandemic outside. For businesses, the “New Normal” was going digital overnight. Everyone, from your neighbourhood café to your favourite apparel store, from your milkman to your gym, started offering their “online services”.But many failed unfortunately or couldn’t keep up with the teething issues because they never followed a process and fulfilled the must haves for any business to start their online shop. If you’re among those who’re still contemplating on it, then this is going to provide you more clarity and a focus on getting your shop online.

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